This is a fictitious campaign I created to be put on by Avail Mental Health about the ignorance of a large majority of people when it comes to the issue of mental illness. The imagery for these posters shows three very different people at different walks of life all suffering from mental illness. The main line “it doesn’t come in a can” is meant to grab the viewers attention, then challenge them to expand their thinking and stop putting mental illness within a set of ingredients like a can usually has.